Using Google Analytics with your ProductCart-powered store

To use Google Analytics with your ProductCart-powered Internet store you need to take a few simple steps:

Get a Google Analytics account if you don't already have one. If you have a Google AdWords account, you should see an “Analytics” tab in the main navigation at the top. Otherwise you can sign up here. The service is free for most Web sites.

Whether or not you are already using Google Analytics on your Web site, you will have to add the GA tracking code to ProductCart to have Google Analytics track traffic on your storefront pages. Learn more.

Update you store by uploading these files to your Web server, and by adding the tracking code as mentioned above. (Note: some customers have reported a problem downloading this Zip file under IE8, so if that is the case you should use Firefox or an alternative browser).

• Asynchronous tracking code
• Traditional tracking code

Which one are you using? Learn more about the tracking code.

Wait a couple of days (in order to have some statistics to look at), and then view the reports in your Google Analytics account. Verify that your store pages are being tracked. Later in this document we will talk about some of the most interesting reports that Google Analytics offers for an e-commerce store.

We will now assume that you have a Google Analytics account and move to the next step: adding the tracking code to your ProductCart-powered Web store.

• Next step: Add the tracking code
• ProductCart & Google Analytics table of contents